{"id":4244,"date":"2018-02-27T12:12:03","date_gmt":"2018-02-27T12:12:03","guid":{"rendered":"https:\/\/essencius.dk\/?post_type=avada_portfolio&p=4244"},"modified":"2022-08-16T06:54:51","modified_gmt":"2022-08-16T05:54:51","slug":"coca-cola-arctic-home","status":"publish","type":"avada_portfolio","link":"https:\/\/essencius.dk\/sv\/portfolio-items\/coca-cola-arctic-home\/","title":{"rendered":"Coca-Cola Arctic Home"},"content":{"rendered":"\t\t
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<\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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COCA-COLA ARCTIC HOME<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Utmaning<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Isbj\u00f6rnen har varit en av Coca-Colas mest v\u00e4rdesatta ikoner sedan 1922. Men isbj\u00f6rnens hem, Arktis, sm\u00e4lter p\u00e5 grund av den globala uppv\u00e4rmningen.<\/p>

D\u00e4rf\u00f6r sj\u00f6satte Coca-Cola och WWF under 2013 kampanjen Arctic Home i hela Europa f\u00f6r att hj\u00e4lpa de utrotningshotade vita k\u00e4mparna. De bad oss att engagera medier och isbj\u00f6rns\u00e4lskare i Danmark.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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L\u00f6sning<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Vi placerade en tv\u00e5 ton tung isskulptur av en isbj\u00f6rnsfamilj framf\u00f6r Tycho Brahe Planetarium i K\u00f6penhamn. Via en applikation p\u00e5 Facebook fick danskarna 60 timmar p\u00e5 sig att r\u00e4dda isbj\u00f6rnarna. Gilla eller dela s\u00e5 h\u00e5lls temperaturen tillr\u00e4ckligt l\u00e5g. G\u00f6r ingenting s\u00e5 stiger temperaturen i luften runt isbj\u00f6rnsfamiljen en grad var sj\u00e4tte timme. Dramat kunde f\u00f6ljas via en live steam och danskarna valde aktivt att r\u00e4dda isbj\u00f6rnarna.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Resultat<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Under de 60 timmar som experimentet varade genererades 35.000 interaktioner och historien spred sig snabbt p\u00e5 sociala medier. Flera stora danska medier f\u00f6ljde isbj\u00f6rnarna som \u00e4ven n\u00e5dde ut till miljontals tittare runt om i v\u00e4rlden via den internationella nyhetskanalen TRT. Kampanjen blev nominerad till en DIA i kategorin \u2019Social Media Activity\u2019 och vann en Mashie Award. Id\u00e9 och genomf\u00f6rande stod Essencius f\u00f6r, IUM var mediebyr\u00e5 och Wunderman digital byr\u00e5.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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VILL DU PRATA MED OS?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Har du en uppgift som vi ska hj\u00e4lpa till med?<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tKONTAKTA OSS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

COCA-COLA ARCTIC HOME Utmaning Isbj\u00f6rnen har varit en av Coca-Colas mest v\u00e4rdesatta ikoner sedan 1922. Men isbj\u00f6rnens hem, Arktis, sm\u00e4lter p\u00e5 grund av den globala uppv\u00e4rmningen. D\u00e4rf\u00f6r sj\u00f6satte Coca-Cola och WWF under 2013 kampanjen Arctic […]<\/p>\n","protected":false},"author":1,"featured_media":2111,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"portfolio_category":[264,217,222,220],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-4244","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-b2c-sv","portfolio_category-brand-activation-sv","portfolio_category-design-sv","portfolio_category-pr-sv"],"acf":[],"yoast_head":"\nCoca-Cola - Arctic Home Campaign - Essencius<\/title>\n<meta name=\"description\" content=\"Se v\u00e5r prisbel\u00f6nta kampanj d\u00e4r en sm\u00e4ltande isskulptur \u00f6versv\u00e4mmade sociala medier, fr\u00f6s till is igen och hj\u00e4lpte Coca-Cola att \u00f6ka medvetenheten om de hotade isbj\u00f6rnarna. Kampanjen resulterade i det eftertraktade Mashie-Award.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/essencius.dk\/sv\/portfolio-items\/coca-cola-arctic-home\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coca-Cola - Arctic Home Campaign - Essencius\" \/>\n<meta property=\"og:description\" content=\"Se v\u00e5r prisbel\u00f6nta kampanj d\u00e4r en sm\u00e4ltande isskulptur \u00f6versv\u00e4mmade sociala medier, fr\u00f6s till is igen och hj\u00e4lpte Coca-Cola att \u00f6ka medvetenheten om de hotade isbj\u00f6rnarna. 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