{"id":6421,"date":"2020-01-29T12:47:12","date_gmt":"2020-01-29T12:47:12","guid":{"rendered":"https:\/\/essencius.dk\/?post_type=avada_portfolio&p=6421"},"modified":"2022-08-15T08:29:44","modified_gmt":"2022-08-15T07:29:44","slug":"calvin-klein","status":"publish","type":"avada_portfolio","link":"https:\/\/essencius.dk\/sv\/portfolio-items\/calvin-klein\/","title":{"rendered":"Calvin Klein"},"content":{"rendered":"\t\t
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<\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Calvin Klein \u2013 CK Woman<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Utmaning<\/strong><\/h4>

Calvin Klein skulle lansera den nya doften, Woman som \u00e4r en hyllning till kvinnor, inspirerad av kvinnor. Parfymen skulle v\u00e4cka uppm\u00e4rksamhet b\u00e5de online och offline samt fokusera p\u00e5 olika typer av kvinnor, gemenskap och energi.<\/p><\/div>

L\u00f6sning<\/strong><\/h4>

Vi best\u00e4mde oss f\u00f6r att lansera den nya doften p\u00e5 en ov\u00e4ntad plats och inledde ett samarbete med Tjejmilen i Stockholm som \u00e4r Sveriges st\u00f6rsta l\u00f6part\u00e4vling f\u00f6r kvinnor. H\u00e4r fick alla bes\u00f6kare och l\u00f6pare prova doften och njuta av den i en exklusiv Calvin Klein-atmosf\u00e4r. Samtidigt arbetade vi ocks\u00e5 med utvalda influencers och ELLE Sverige s\u00e5 att parfymen exponerades b\u00e5de online och offline.
ELLE Sverige anordnade en t\u00e4vling p\u00e5 Instagram d\u00e4r kvinnor fick tagga en v\u00e4n som de inspirerades av och ville springa Tjejmilen med. P\u00e5 s\u00e5 s\u00e4tt fick n\u00e4stan 100 000 kvinnor k\u00e4nnedom om den nya doften och 50 glada kvinnor vann startplatser och sprang f\u00f6r team Calvin Klein i specialdesignade T-shirts.
P\u00e5 Tjejmilens eventomr\u00e5de skapade vi en lyxigt Calvin Klein-omr\u00e5de d\u00e4r b\u00e5de vinnare och influencers blev bortsk\u00e4mda f\u00f6re loppet. T\u00e4ltet blev ocks\u00e5 en samlingsplats f\u00f6r m\u00e5nga av de andra 23 000 l\u00f6parna b\u00e5de f\u00f6re och efter loppet. Och givetvis fick alla som bes\u00f6kte Calvin Klein-omr\u00e5det med sig ett parfymprov p\u00e5 den nya doften.
Och f\u00f6r att ge \u00e4nnu fler kvinnor m\u00f6jlighet att prova doften och f\u00f6r att exponera parfymen \u00e4nnu mer, distribuerade vi parfymprover i hela omr\u00e5det under dagen och dokumenterade allt med hj\u00e4lp av v\u00e5rt filmteam.<\/p><\/div>

Resultat<\/strong><\/h4>

Med hj\u00e4lp av team Calvin Klein och v\u00e5r sampling-personal lyckades vi exponera den nya parfymen f\u00f6r 23 000 kvinnor och dela ut cirka 6000 samplings p\u00e5 Tjejmilen. V\u00e5rt filmteam skapade kvalitativt inneh\u00e5ll till ELLE Sveriges Instagram, som uppm\u00e4rksammade parfymen bland 100 000 kvinnor. Det var ett lokalt genomf\u00f6rande av en global kampanj som exponerades f\u00f6r olika typer av kvinnor, b\u00e5de online och offline.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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VILL DU PRATA MED OS?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Har du en uppgift som vi ska hj\u00e4lpa till med?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tKONTAKTA OSS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Calvin Klein \u2013 CK Woman Utmaning Calvin Klein skulle lansera den nya doften, Woman som \u00e4r en hyllning till kvinnor, inspirerad av kvinnor. Parfymen skulle v\u00e4cka uppm\u00e4rksamhet b\u00e5de online och offline samt fokusera p\u00e5 olika […]<\/p>\n","protected":false},"author":1,"featured_media":5878,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"portfolio_category":[217,222],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-6421","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-brand-activation-sv","portfolio_category-design-sv"],"acf":[],"yoast_head":"\nCalvin Klein | Event Campaign<\/title>\n<meta name=\"description\" content=\"Vi best\u00e4mde oss f\u00f6r att lansera den nya doften p\u00e5 en ov\u00e4ntad plats och inledde ett samarbete med Tjejmilen i Stockholm som \u00e4r Sveriges st\u00f6rsta l\u00f6part\u00e4vling f\u00f6r kvinnor. H\u00e4r fick alla bes\u00f6kare och l\u00f6pare prova doften och njuta av den i en exklusiv Calvin Klein-atmosf\u00e4r. Samtidigt arbetade vi ocks\u00e5 med utvalda influencers och ELLE Sverige s\u00e5 att parfymen exponerades b\u00e5de online och offline.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/essencius.dk\/sv\/portfolio-items\/calvin-klein\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Calvin Klein | Event Campaign\" \/>\n<meta property=\"og:description\" content=\"Vi best\u00e4mde oss f\u00f6r att lansera den nya doften p\u00e5 en ov\u00e4ntad plats och inledde ett samarbete med Tjejmilen i Stockholm som \u00e4r Sveriges st\u00f6rsta l\u00f6part\u00e4vling f\u00f6r kvinnor. 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