{"id":6885,"date":"2020-09-02T15:31:01","date_gmt":"2020-09-02T14:31:01","guid":{"rendered":"https:\/\/essencius.dk\/?post_type=avada_portfolio&p=6885"},"modified":"2022-08-15T08:18:50","modified_gmt":"2022-08-15T07:18:50","slug":"eurojackpot","status":"publish","type":"avada_portfolio","link":"https:\/\/essencius.dk\/sv\/portfolio-items\/eurojackpot\/","title":{"rendered":"Augmented Reality – Euro Jackpot"},"content":{"rendered":"\t\t
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Tr\u00e4d in i dr\u00f6mmen \u2013 med Augumented Reality\u200b<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Utmaning<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u201dVi vill n\u00e5 yngre personer i Danmark och ge den gruppen en id\u00e9 om hur det skulle vara om de vann EuroJackPot. Vi vill n\u00e5 m\u00e5lgruppen p\u00e5 effektivt s\u00e4tt som samtidigt st\u00e4rker v\u00e5rt varum\u00e4rke med tanken \u201ddr\u00f6m stort\u201d\u201d. Det h\u00e4r var utmaningen Danska Spel presenterade f\u00f6r oss.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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L\u00f6sning<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Vi identifierande en lockande ber\u00e4ttelse n\u00e4r vi utforskade vad unga danskar dr\u00f6mmer om. Det var p\u00e5 de slutsatserna som vi skapade ett koncept som skulle f\u00f6ra unga danskar n\u00e4rmare deras egna dr\u00f6mmar \u2013 och ge dem en chans att uppt\u00e4cka dessa. F\u00f6rst p\u00e5 listan om vad unga danskar dr\u00f6mmer om var en obebodd \u00f6 i Karibien och en private jet-resa till v\u00e4rldens alla underverk. Vi gjorde dessa resor \u201dm\u00f6jliga\u201d genom augumented reality-teknologi (AR). P\u00e5 bara n\u00e5gra sekunder, teleporterades anv\u00e4ndaren till sin dr\u00f6mdestination \u2013 utan att beh\u00f6va ladda ner n\u00e5gra ytterligare appar eller program. Allt som beh\u00f6vdes var en smartphone och ett Snapchat-konto och sen var de p\u00e5 sin v\u00e4g!<\/p>

Vi skapade inneh\u00e5llet f\u00f6r b\u00e5de Facebook, Instagram och Snapchat, vilket genererade nyfikenhet och engagemang \u00f6ver samtliga kanaler.<\/p>

F\u00f6r att ge kampanjen en tydlig PR-vinkel, d\u00f6k vi in i dr\u00f6mmarnas sanna betydelse \u2013 i samarbete med en psykolog. I det PR-arbetet, kombinerade vi dr\u00f6mmarnas betydelse ihop med AR-verkligheten f\u00f6r att f\u00e5 journalister och anv\u00e4ndare intresserade f\u00f6r kampanjen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Resultat<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Fler \u00e4n 85 000 unga danskar fick ett smakprov p\u00e5 hur deras liv skulle se om de vann EuroJackPot-vinsten. Inneh\u00e5llet p\u00e5 sociala medier skapade nyfikenhet, socialt engagemang och drev trafik till EuroJackPots AR-portal.<\/p>

Priset per klick till dr\u00f6mportalen var 50 procent l\u00e4gre \u00e4n vad Danska Spel vanligtvis betalar. Vilket var p\u00e5 grund av det massiva intresset. Anv\u00e4ndarna av EuroJackPots AR-portal spenderade mer \u00e4n 244 timmar tillsammans med EuroJackPot-varum\u00e4rket. Media v\u00e4lkomnade ocks\u00e5 v\u00e5ra ber\u00e4ttelser om dr\u00f6mmar, vilka n\u00e5dde fler \u00e4n 2,7 miljoner potentiella l\u00e4sare och tittare.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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VILL DU PRATA MED OS?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Har du en uppgift som vi ska hj\u00e4lpa till med?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tKONTAKTA OSS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Tr\u00e4d in i dr\u00f6mmen \u2013 med Augumented Reality\u200b Utmaning \u201dVi vill n\u00e5 yngre personer i Danmark och ge den gruppen en id\u00e9 om hur det skulle vara om de vann EuroJackPot. Vi vill n\u00e5 m\u00e5lgruppen […]<\/p>\n","protected":false},"author":1,"featured_media":7310,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"portfolio_category":[222,220],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-6885","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-design-sv","portfolio_category-pr-sv"],"acf":[],"yoast_head":"\nAugmented Reality - Euro Jackpot - Essencius<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/essencius.dk\/sv\/portfolio-items\/eurojackpot\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Augmented Reality - Euro Jackpot - Essencius\" \/>\n<meta property=\"og:description\" content=\"Tr\u00e4d in i dr\u00f6mmen \u2013 med Augumented Reality\u200b Utmaning \u201dVi vill n\u00e5 yngre personer i Danmark och ge den gruppen en id\u00e9 om hur det skulle vara om de vann EuroJackPot. 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