{"id":8186,"date":"2018-04-20T12:09:41","date_gmt":"2018-04-20T11:09:41","guid":{"rendered":"https:\/\/essencius.dk\/portfolio-items\/coke-climbing-wall\/"},"modified":"2022-08-16T05:11:16","modified_gmt":"2022-08-16T04:11:16","slug":"coke-climbing-wall","status":"publish","type":"avada_portfolio","link":"https:\/\/essencius.dk\/sv\/portfolio-items\/coke-climbing-wall\/","title":{"rendered":"Coca-Cola ZERO SUGAR: Climbing Wall"},"content":{"rendered":"\t\t
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<\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Coca-Cola ZERO SUGAR: Kl\u00e4tterv\u00e4gg<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Utmaning<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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N\u00e4r Coca-Cola skulle aktivera den globala Coca-Cola ZERO SUGAR \u201dBreak Free\u201d -kampanjen i Danmark fick Essencius i uppgift att skapa en aktivitet med produkten i fokus med en stor WOW-effekt.<\/p>

Samtidigt ville Coca-Cola \u00f6ka traditionell ATL-marknadsf\u00f6ring genom att involvera och aktivera konsumenterna. Och med utg\u00e5ngspunkt i kampanj-id\u00e9n \u201cWhat else haven\u2019t you tried?\u201d skulle aktiviteten ge danskarna m\u00f6jlighet att prova n\u00e5got nytt och leva ut sina dr\u00f6mmar.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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L\u00f6sning<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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V\u00e5r research visade att bergskl\u00e4ttring och kl\u00e4ttring \u00e4r n\u00e5gra av de saker som m\u00e5nga danskar dr\u00f6mmer om att prova, men de flesta ser inte till att dr\u00f6mmen blir verklighet. Vi tog utg\u00e5ngspunkt i en traditionell reklamkanal \u2013 en billboard \u2013 och byggde en kl\u00e4tterv\u00e4gg formad som den ikoniska Coca-Cola-flaskan. Det gjorde det m\u00f6jligt f\u00f6r danskarna att uppfylla sin dr\u00f6m om kl\u00e4ttring mitt i K\u00f6penhamn.<\/p>

Genom att kl\u00e4ttra upp till toppen av flaskan och leverera sin personliga \u201cbucket list\u201d deltog man i t\u00e4vlingen f\u00f6r att kunna uppfylla sin \u00f6nskan. P\u00e5 det s\u00e4ttet aktiverade vi varum\u00e4rket medan vi anv\u00e4nde den urbana platsen f\u00f6r att skapa bra upplevelser.<\/p>

Vi filmade de tappra danskarna som trotsade sn\u00f6, vind och kyla f\u00f6r att bestiga den 18 meter h\u00f6ga kl\u00e4tterv\u00e4ggen. Samtidigt delade vi ut Coca-Cola ZERO SUGAR till b\u00e5de modiga deltagare och \u00e5sk\u00e5dare.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Resultat<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Med den flaskformade kl\u00e4tterv\u00e4ggen skapade vi ett event som aktiverade m\u00e5lgruppen p\u00e5 ett v\u00e4rdefullt s\u00e4tt, samtidigt som produkten Coca-Cola ZERO SUGAR hela tiden var i centrum.<\/p>

Eventet var extremt popul\u00e4rt! Under tre dagarna kunde man prova kl\u00e4tterv\u00e4ggen, som anv\u00e4ndes hela tiden, och flera stod i k\u00f6 f\u00f6r att prova. Tv\u00e5 glada deltagare fick sin st\u00f6rsta \u00f6nskan uppfylld \u2013 den ena fick uppleva sin dr\u00f6m om att prova skydiving, medan den andra uppfyllde sin dr\u00f6m om en polartur f\u00f6r att uppleva norrsken.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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VILL DU PRATA MED OS?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Har du en uppgift som vi ska hj\u00e4lpa till med?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tKONTAKTA OSS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Coca-Cola ZERO SUGAR: Kl\u00e4tterv\u00e4gg Utmaning N\u00e4r Coca-Cola skulle aktivera den globala Coca-Cola ZERO SUGAR \u201dBreak Free\u201d -kampanjen i Danmark fick Essencius i uppgift att skapa en aktivitet med produkten i fokus med en stor WOW-effekt. […]<\/p>\n","protected":false},"author":1,"featured_media":4613,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"portfolio_category":[217],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-8186","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-brand-activation-sv"],"acf":[],"yoast_head":"\nCoca-Cola Zero - Climbing Wall - Brandaktivering - Essencius<\/title>\n<meta name=\"description\" content=\"Brandaktivering og konceptstrategi for Coca-Cola i forbindelse med deres ZERO SUGAR 'Break Free'-kampagne. 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