{"id":8416,"date":"2020-07-01T10:26:26","date_gmt":"2020-07-01T09:26:26","guid":{"rendered":"https:\/\/essencius.dk\/?post_type=avada_portfolio&#038;p=8416"},"modified":"2022-08-16T05:04:22","modified_gmt":"2022-08-16T04:04:22","slug":"european-sperm-bank-blivsaeddonor-dk","status":"publish","type":"avada_portfolio","link":"https:\/\/essencius.dk\/sv\/portfolio-items\/european-sperm-bank-blivsaeddonor-dk\/","title":{"rendered":"European Sperm Bank &#8211; BlivS\u00e6dDonor.dk"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8416\" class=\"elementor elementor-8416 elementor-4658\" data-elementor-post-type=\"avada_portfolio\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d45670c elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"d45670c\" data-element_type=\"section\" data-e-type=\"section\" 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elementor-section-height-default elementor-section-height-default\" data-id=\"d4d6241\" data-element_type=\"section\" data-e-type=\"section\" 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https:\/\/essencius.dk\/wp-content\/uploads\/2018\/08\/bliv_saeddonor_case4-1-300x169.png 300w, https:\/\/essencius.dk\/wp-content\/uploads\/2018\/08\/bliv_saeddonor_case4-1-400x225.png 400w, https:\/\/essencius.dk\/wp-content\/uploads\/2018\/08\/bliv_saeddonor_case4-1-600x338.png 600w, https:\/\/essencius.dk\/wp-content\/uploads\/2018\/08\/bliv_saeddonor_case4-1-768x432.png 768w, https:\/\/essencius.dk\/wp-content\/uploads\/2018\/08\/bliv_saeddonor_case4-1-800x450.png 800w, https:\/\/essencius.dk\/wp-content\/uploads\/2018\/08\/bliv_saeddonor_case4-1-1024x576.png 1024w, https:\/\/essencius.dk\/wp-content\/uploads\/2018\/08\/bliv_saeddonor_case4-1.png 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1b7c731 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1b7c731\" data-element_type=\"section\" data-e-type=\"section\" 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https:\/\/essencius.dk\/wp-content\/uploads\/2018\/08\/bliv_saeddonor_case6-1-300x169.png 300w, https:\/\/essencius.dk\/wp-content\/uploads\/2018\/08\/bliv_saeddonor_case6-1-400x225.png 400w, https:\/\/essencius.dk\/wp-content\/uploads\/2018\/08\/bliv_saeddonor_case6-1-600x338.png 600w, https:\/\/essencius.dk\/wp-content\/uploads\/2018\/08\/bliv_saeddonor_case6-1-768x432.png 768w, https:\/\/essencius.dk\/wp-content\/uploads\/2018\/08\/bliv_saeddonor_case6-1-800x450.png 800w, https:\/\/essencius.dk\/wp-content\/uploads\/2018\/08\/bliv_saeddonor_case6-1-1024x576.png 1024w, https:\/\/essencius.dk\/wp-content\/uploads\/2018\/08\/bliv_saeddonor_case6-1.png 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e696c7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e696c7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;4b31ae3&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-824a1d4\" data-id=\"824a1d4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28c3b5c elementor-widget elementor-widget-heading\" data-id=\"28c3b5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">European Sperm Bank \u2013 BlivS\u00e6dDonor.dk<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fedb7a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7fedb7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1e3cd4 elementor-widget elementor-widget-heading\" data-id=\"f1e3cd4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Utmaning<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57f71db elementor-widget elementor-widget-text-editor\" data-id=\"57f71db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tre av fyra danska m\u00e4n har idag en nedsatt spermakvalitet och de senaste \u00e5ren har efterfr\u00e5gan p\u00e5 spermadonatorer \u00f6kat drastiskt. European Sperm Bank, en av v\u00e4rldens st\u00f6rsta spermabanker befann sig i en situation d\u00e4r efterfr\u00e5gan \u00f6versteg utbudet. Vi beh\u00f6vde hj\u00e4lpa European Sperm Bank att rekrytera nya donatorer s\u00e5 snabbt som m\u00f6jligt s\u00e5 att utbudet av spermier kunde m\u00f6ta den st\u00e4ndigt \u00f6kande efterfr\u00e5gan. Dessutom skulle vi s\u00e4kra att antalet donatorer skulle bli allt fler fram\u00f6ver.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3abdce elementor-widget elementor-widget-heading\" data-id=\"d3abdce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">L\u00f6sning<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1dbb973 elementor-widget elementor-widget-text-editor\" data-id=\"1dbb973\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>BlivS\u00e6dDonor.dk skulle i st\u00f6rre utstr\u00e4ckning fungera som en rekryteringskanal f\u00f6r nya donatorer i \u00e5ldern 18 \u2013 40 \u00e5r och bidra till en kontinuerlig tillv\u00e4xt i antalet donatorer.<\/p><p>Essencius designade en skr\u00e4ddarsydd rekryteringstratt f\u00f6r sociala medier, d\u00e4r vi kontinuerligt testade och \u00f6vervakade olika parametrar som text, k\u00e4rnbudskap, bilder, animationer, videos, m\u00e5lgrupp och distribueringsvariabler f\u00f6r att effektivisera v\u00e5r kommunikation. Hela tiden med kostnad per rekryterad i \u00e5tanke. Facebook visade sig vara den mest effektiva kanalen och anv\u00e4ndes som den prim\u00e4ra plattformen. H\u00e4r finjusterades rekryteringstratten konstant bland annat genom att testa hundratals olika annonsvarianter. Samtidigt vitaliserade vi BlivSEDDonor.dk:s identitet och optimerade kommunikations- och rekryteringsfl\u00f6det p\u00e5 sajten f\u00f6r att \u00f6ka konverteringsgraden n\u00e4r potentiella kandidater klickade in p\u00e5 BlivS\u00e6dDonor.dk<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-926aa0b elementor-widget elementor-widget-heading\" data-id=\"926aa0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Resultat<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b8fed8 elementor-widget elementor-widget-text-editor\" data-id=\"4b8fed8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Totalt rekryterades 1 200 nya donatorer p\u00e5 mindre \u00e4n ett \u00e5r, medan kostnaden per ny donator minskade avsev\u00e4rt. Den speciella rekryteringstratten kunde driva in nya donatorer b\u00e5de snabbare och billigare.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5631649 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5631649\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6628af7\" data-id=\"6628af7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f4c5838 elementor-widget elementor-widget-image\" data-id=\"f4c5838\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"90\" height=\"90\" src=\"https:\/\/essencius.dk\/wp-content\/uploads\/2022\/06\/essencuion-e-logo.png\" class=\"attachment-full size-full wp-image-12058\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c4ca17 elementor-widget elementor-widget-heading\" data-id=\"2c4ca17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">VILL DU PRATA MED OS?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a14c20f elementor-widget elementor-widget-text-editor\" data-id=\"a14c20f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"fusion-text\"><p>Har du en uppgift som vi ska hj\u00e4lpa till med?<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8aafa00 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"8aafa00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/essencius.dk\/kontakt\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">KONTAKTA OSS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>European Sperm Bank \u2013 BlivS\u00e6dDonor.dk Utmaning Tre av fyra danska m\u00e4n har idag en nedsatt spermakvalitet och de senaste \u00e5ren har efterfr\u00e5gan p\u00e5 spermadonatorer \u00f6kat drastiskt. European Sperm Bank, en av v\u00e4rldens st\u00f6rsta spermabanker befann [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4661,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"portfolio_category":[217,222,221],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-8416","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-brand-activation-sv","portfolio_category-design-sv","portfolio_category-social-media-sv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>European Sperm Bank - BlivS\u00e6dDonor.dk - Essencius<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/essencius.dk\/sv\/portfolio-items\/european-sperm-bank-blivsaeddonor-dk\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"European Sperm Bank - BlivS\u00e6dDonor.dk - Essencius\" \/>\n<meta property=\"og:description\" content=\"European Sperm Bank \u2013 BlivS\u00e6dDonor.dk Utmaning Tre av fyra danska m\u00e4n har idag en nedsatt spermakvalitet och de senaste \u00e5ren har efterfr\u00e5gan p\u00e5 spermadonatorer \u00f6kat drastiskt. 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