{"id":8493,"date":"2018-01-24T08:43:14","date_gmt":"2018-01-24T08:43:14","guid":{"rendered":"https:\/\/essencius.dk\/portfolio-items\/den-gamle-fabriks-baerbod\/"},"modified":"2022-08-16T05:28:42","modified_gmt":"2022-08-16T04:28:42","slug":"den-gamle-fabriks-barbuss","status":"publish","type":"avada_portfolio","link":"https:\/\/essencius.dk\/sv\/portfolio-items\/den-gamle-fabriks-barbuss\/","title":{"rendered":"Den Gamle Fabriks B\u00e4rbuss"},"content":{"rendered":"\t\t
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<\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Den Gamle Fabrik \u2013 B\u00e4rbuss<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Utmaning:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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I generationer har marmeladsproducenten Den Gamle Fabrik varit synonymt med danska sommaren och smaken av \u00e4kta sylt. Men genom \u00e5ren har flera konkurrenter dykt upp p\u00e5 marknaden och det har resulterat i ett behov av ny marknadsf\u00f6ring, ett behov av att \u00e5terskapa ett k\u00e4nslom\u00e4ssigt band mellan varum\u00e4rke och konsument.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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L\u00f6sning<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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F\u00f6r att \u00e5terskapa nostalgi och \u00e5terf\u00e5 positionen som danskarnas favoritmarmelad utvecklade vi ett koncept som skulle f\u00e5 danskarna att bli medvetna om Den Gamle Fabrik igen.<\/p>

Den Gamle Fabrik skulle ut till konsumenten. D\u00e4rf\u00f6r skapade vi Den Gamle Fabriks B\u00e4rbuss som under juni m\u00e5nad var p\u00e5 resa genom Danmark. L\u00e4ngs v\u00e4garna bes\u00f6kte vi marknader och stadsfester samt knutpunkter f\u00f6r BILKA, F\u00f8tex och Kvickly. Alla som kom till b\u00e4rbussen m\u00f6ttes av en mysig plats som satte scenen f\u00f6r en bra sommarupplevelse med Den Gamle Fabrik. Fruktjuice, nybakade v\u00e5fflor och marmeladmuffins serverades fr\u00e5n bussen.<\/p>

Aktiviteten st\u00f6ttades upp av en framg\u00e5ngsrik PR-insats p\u00e5 nationell, regional och lokal niv\u00e5 och parallellt skapade vi medvetenhet genom Den Gamle Fabriks sociala medier. En kombination av roliga och involverande omr\u00f6stningar, t\u00e4vlingar och bilder fr\u00e5n turn\u00e9n skapade stort engagemang kring kampanjen.<\/p>

F\u00f6r att skapa extra uppm\u00e4rksamhet avslutade vi med ett event f\u00f6r familjebloggare och journalister p\u00e5 ett jordgubbsf\u00e4lt. Eventet hyllade de mysiga och familj\u00e4ra som b\u00e4st \u00e5terspeglar Den Gamle Fabriks position.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Resultat<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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B\u00e4rbussen gav liv \u00e5t ber\u00e4ttelsen om Den Gamle Fabriks smak och kvalitet. Det var ett uppseendev\u00e4ckande varum\u00e4rkeskoncept som resulterade i leenden och v\u00e4ckte stort intresse i hela Danmark. Interaktionen med kunderna var fantastisk och Den Gamle Fabrik hittade tillbaka till danskarnas hj\u00e4rtan.<\/p>

Det uppskattas att mer \u00e4n 2,5 miljoner danskar har sett b\u00e4rbussen i st\u00e4der och p\u00e5 v\u00e4garna.<\/p>

Antalet bes\u00f6kare i b\u00e4rbussen \u00f6vertr\u00e4ffade alla f\u00f6rv\u00e4ntningar och vi n\u00e5dde ut till mer \u00e4n 6000 personer som g\u00e4rna smakade och inte minst pratade om Den Gamle Fabriks produkter. Detta gav ocks\u00e5 en unik inblick i konsumenternas \u00f6nskem\u00e5l och vanor n\u00e4r det g\u00e4ller sylt.<\/p>

F\u00f6rutom v\u00e5ra egna anstr\u00e4ngningar s\u00e5 st\u00f6ttade ocks\u00e5 Kvickly, Bilka och flera andra k\u00f6pcenter eventet och hj\u00e4lpte till att skapa buzz i sina sociala medier.<\/p>

Med PR-insatsen n\u00e5dde vi en bred t\u00e4ckning i hela landet med 37 pressklipp och en r\u00e4ckvidd p\u00e5 \u00f6ver 2 447\u00a0421.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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VILL DU PRATA MED OS?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Har du en uppgift som vi ska hj\u00e4lpa till med?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tKONTAKTA OSS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Den Gamle Fabrik \u2013 B\u00e4rbuss Utmaning: I generationer har marmeladsproducenten Den Gamle Fabrik varit synonymt med danska sommaren och smaken av \u00e4kta sylt. Men genom \u00e5ren har flera konkurrenter dykt upp p\u00e5 marknaden och det […]<\/p>\n","protected":false},"author":1,"featured_media":5065,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"portfolio_category":[217,220],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-8493","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-brand-activation-sv","portfolio_category-pr-sv"],"acf":[],"yoast_head":"\nDen Gamle Fabriks B\u00e6rbod - Brandaktivering - Essencius<\/title>\n<meta name=\"description\" content=\"Brandaktivering for Den Gamle Fabrik. 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