{"id":8849,"date":"2020-10-16T15:19:05","date_gmt":"2020-10-16T14:19:05","guid":{"rendered":"https:\/\/essencius.dk\/?post_type=avada_portfolio&p=8849"},"modified":"2022-08-13T08:01:57","modified_gmt":"2022-08-13T07:01:57","slug":"let-it-out-2","status":"publish","type":"avada_portfolio","link":"https:\/\/essencius.dk\/sv\/portfolio-items\/let-it-out-2\/","title":{"rendered":"Let it out"},"content":{"rendered":"\t\t
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<\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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F\u00e5 luft \u2013 p\u00e5 Island\u200b<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Utmaning<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Turism st\u00e5r f\u00f6r cirka 35 procent av Islands int\u00e4kter i utl\u00e4ndsk valuta och cirka 15 procent av alla jobb i landet \u00e4r direkt relaterade till turismen. D\u00e4rf\u00f6r var det avg\u00f6rande f\u00f6r Island att snabbt, men ocks\u00e5 s\u00e4kert och ansvarsfullt, f\u00e5 ig\u00e5ng turismen igen efter Corona-nedst\u00e4ngningen av landet som skedde fr\u00e5n mars till i mitten av juni 2020.<\/p>

En global kampanj skulle inledas som inspirerade alla till att bes\u00f6ka Island. F\u00f6ruts\u00e4ttningen var att kampanjen skulle betona Islands v\u00e4rldsk\u00e4nda natur i kombination med den l\u00e5ga smittorisken i landet.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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L\u00f6sning<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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En analys visade att 40 % av alla danskar g\u00e4rna ville resa utomlands under 2020. Men detsamma g\u00e4llde bara 10 % av alla amerikaner, 17 % av alla engelsm\u00e4n och 23 % av alla tyskar. P\u00e5 grund av nedst\u00e4ngningen k\u00e4nde sig omkring en av tre negativt mentalt p\u00e5verkade och en av fyra k\u00e4nde sig stressade \u00f6ver situationen. Detta g\u00e4llde \u00e4ven medborgare i m\u00e5nga andra l\u00e4nder. Frustrationen h\u00f6ll p\u00e5 att koka \u00f6ver.<\/p>

S\u00e5 kampanjen riktades f\u00f6r att inspirera kring frustrationerna, f\u00f6r dem som ville resa men ocks\u00e5 f\u00f6r majoriteten som var os\u00e4kra och ville v\u00e4nta. Men hur?<\/p>

Aarghhh! Hemmaarbete, hemmatr\u00e4ning, avbokade semestrar, konserter och s\u00e5 vidare. Covid-19 gav m\u00e4nniskor lust att skrika \u2013 h\u00f6gt! Och enligt psykologin \u00e4r det faktiskt bra att f\u00e5 utlopp f\u00f6r den frustrationen med.<\/p>

Kampanjen fick d\u00e4rf\u00f6r namnet \u2019Let it Out\u2019. H\u00e4r erbj\u00f6d Island sina vackra vidder som en samlingsplats f\u00f6r frustrationerna. P\u00e5 kampanjens webbplats lookslikeyouneediceland.com kunde alla spela in ett frustrationsskrik och spela det \u00f6ver lavaf\u00e4lten vid Festerfjall, fjordarna vid Dj\u00fapivogur eller framf\u00f6r vattenfallet Sk\u00f3garfoss. Naturligtvis kunde du \u00e4ven se och h\u00f6ra dina egna skrik och andras live p\u00e5 hemsidan.<\/p>

P\u00e5 detta s\u00e4tt inspirerade Island m\u00e5nga till att uppleva platserna d\u00e4r skriken spelades in, b\u00e5de virtuellt och fysiskt. Kampanjen visade samtidigt att Island erbjuder mycket utrymme och en helt unik natur v\u00e4rd att uppleva. Island fick \u00e4ven veta att deras hanteringen av Covid-19 varit v\u00e4ldigt framg\u00e5ngsrik och att landet hade mycket l\u00e5ga infektionstal.<\/p>

Vi bad influencerna Nadia Nadim, Silas Holst och Oh Land att skrika ut sina Corona-frustrationer och ber\u00e4tta om deras personliga frustration.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Resultat<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Med v\u00e5ra tre v\u00e4lk\u00e4nda danska influencers vid rodret var b\u00e5de PR och online-engagemanget i kampanjen en framg\u00e5ng. Resultatet var en total potentiell r\u00e4ckvidd om mer \u00e4n fem miljoner l\u00e4sare och tittare. Ut\u00f6ver detta arrangerade det danska TV-programmet Aftenshowet en kv\u00e4ll d\u00e4r programv\u00e4rden och g\u00e4sterna fick sl\u00e4ppa loss sina inre frustrationer och skrika s\u00e5 h\u00f6gt de kunde. Efter\u00e5t f\u00f6ljdes inslaget upp med en psykologdiskussion d\u00e4r Nadia Nadim fick ber\u00e4tta om hennes vanor om att skrika ut sina frustrationer. Inslaget blev toppen av en lyckad PR-kampanj. Tidningarna Ekstrabladet och Chrichri hittade \u00e4ven unika vinklar p\u00e5 \u00e4mnet och gav sina l\u00e4sare direkt tillg\u00e5ng till kampanjwebbplatsen.<\/p>

P\u00e5 sociala medier var engagemanget h\u00f6gt och reaktionerna var en del av id\u00e9n. Den f\u00f6rsta kampanjen fick en total engagemangsgrad p\u00e5 mer \u00e4n 10. Ut\u00f6ver detta s\u00e5 plockade viktiga tidningar inom livsstil och resor upp kampanjen och citerade de utvalda talespersonerna i 91 procent av all publicitet.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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VILL DU PRATA MED OS?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Har du en uppgift som vi ska hj\u00e4lpa till med?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tKontakta oss<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

F\u00e5 luft \u2013 p\u00e5 Island\u200b Utmaning Turism st\u00e5r f\u00f6r cirka 35 procent av Islands int\u00e4kter i utl\u00e4ndsk valuta och cirka 15 procent av alla jobb i landet \u00e4r direkt relaterade till turismen. D\u00e4rf\u00f6r var det […]<\/p>\n","protected":false},"author":1,"featured_media":8939,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"portfolio_category":[264,217,219,220,221],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-8849","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-b2c-sv","portfolio_category-brand-activation-sv","portfolio_category-influencers-sv","portfolio_category-pr-sv","portfolio_category-social-media-sv"],"acf":[],"yoast_head":"\nLet it out, Influencer & PR kampagne - Essencius<\/title>\n<meta name=\"description\" content=\"Global kampagne, der gav alle inspiration til at bes\u00f8ge Island. 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