{"id":3993,"date":"2018-02-27T10:25:42","date_gmt":"2018-02-27T10:25:42","guid":{"rendered":"https:\/\/essencius.dk\/?page_id=3993"},"modified":"2023-10-18T09:45:29","modified_gmt":"2023-10-18T08:45:29","slug":"public-relations","status":"publish","type":"page","link":"https:\/\/essencius.dk\/sv\/tjanster\/public-relations\/","title":{"rendered":"Public Relations"},"content":{"rendered":"\t\t
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PUBLIC RELATIONS<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tSom PR-byr\u00e5 arbetar vi med anseende, legitimitet och trov\u00e4rdighet. Omn\u00e4mnanden i media \u00e4r en av byggstenarna.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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PR (Public Relations) \u00e4r en bred och komplex disciplin. Och PR \u00e4r mycket mer \u00e4n omn\u00e4mnanden i media, media\u00f6vervakning och kontakt med journalister. Det handlar ocks\u00e5 om hantering av sm\u00e5 och stora kriser som kan drabba dig, ditt varum\u00e4rke, ditt f\u00f6retag eller en hel bransch. Att vara PR-byr\u00e5 handlar ocks\u00e5 om att samarbeta med influencers \u2013 stora, sm\u00e5, k\u00e4nda eller kanske forskare.<\/p>

Strategisk PR handlar om att genomf\u00f6ra de aktiviteter som har st\u00f6rsta m\u00f6jliga inverkan p\u00e5 ditt \u00f6vergripande anseende och trov\u00e4rdighet. Och d\u00e4rmed p\u00e5verka konsumentens \u00f6nskan att v\u00e4lja ditt varum\u00e4rke.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Se tv\u00e5 av v\u00e5ra PR cases<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\tCoca-Cola Open To Better\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t
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\n\t\tStyle Well Cared For – F\u00f6r Electrolux\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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PR-byr\u00e5 och branschen i utveckling<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tMedierna utvecklas i snabb takt och publicerar i ett h\u00f6gt tempo. Tidigare kunde man n\u00e5 ut till en stor del av befolkningen med hj\u00e4lp av f\u00e5 medier, men det ser annorlunda ut idag. Konsumenternas mediekonsumtion \u00e4r splittrad och det st\u00e4ller krav p\u00e5 din kommunikation med omv\u00e4rlden. Varje media, varje podcast och varje vlogg har sitt eget fokus och beh\u00f6ver n\u00e5s med m\u00e5linriktad kommunikation. Vi hj\u00e4lper dig med det.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Kommunikationsstrategi och storytelling<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tPR handlar i princip om att bevara eller bygga upp ett anseende. Anseende skapas av den totala summan av ord, perceptioner och aktiviteter om och fr\u00e5n dig och beteendet hos dina konkurrenter. Det skapar tillsammans en agenda.\n\nDu \u00e4r aldrig ensam om att s\u00e4tta agendan, men du kan p\u00e5verka den. Medierna bombarderas varje dag med pressmeddelanden om nya produkter, tj\u00e4nster eller nya sp\u00e4nnande samarbeten. Att tr\u00e4nga igenom hos journalister och influencers och n\u00e5 ut till konsumenterna kr\u00e4ver ing\u00e5ende kunskap om hur de arbetar och prioriterar. Som PR-byr\u00e5 har vi den insikten.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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PR och marknadsf\u00f6ring<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Vi \u00e4r specialister inom marknads-PR d\u00e4r produkter eller kampanjer \u00e4r i fokus \u2013 i media, p\u00e5 event, SoMe och digitalt. Med tydliga budskap och med kunskap om ditt varum\u00e4rke skapar vi ber\u00e4ttelser som journalister, bloggare, influencers och konsumenter vill g\u00f6ra till sina egna. Ber\u00e4ttelser som \u00f6kar kunskap och leder till f\u00f6rs\u00e4ljning. Som PR-byr\u00e5 etablerar vi den kunskap och dialog som st\u00f6der ditt varum\u00e4rke. Se v\u00e5r lansering av\u00a0Fuzetea<\/a>\u00a0och den fler\u00e5riga kampanjen f\u00f6r\u00a0Anthon Berg \u2013 Den gener\u00f8se julerejse<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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See two of our PR cases<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\tLet it out\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t
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\n\t\tCoRESCUE\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Har du en uppgift,
som vi ska hj\u00e4lpa till med?<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tKontakta oss<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

PUBLIC RELATIONS Som PR-byr\u00e5 arbetar vi med anseende, legitimitet och trov\u00e4rdighet. Omn\u00e4mnanden i media \u00e4r en av byggstenarna. PR (Public Relations) \u00e4r en bred och komplex disciplin. Och PR \u00e4r mycket mer \u00e4n omn\u00e4mnanden i […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":4226,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"class_list":["post-3993","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nEn PR-byr\u00e5 som styrker ditt varum\u00e4rkes anseende och trov\u00e4rdighet<\/title>\n<meta name=\"description\" content=\"Som PR-byr\u00e5 ser vi till att du f\u00e5r det anseende du \u00f6nskar och f\u00f6rtj\u00e4nar. Forskning och tydliga budskap utg\u00f6r grunden f\u00f6r ber\u00e4ttelser som \u00f6kar kunskap och f\u00f6rs\u00e4ljning. 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