{"id":7529,"date":"2020-03-02T14:10:58","date_gmt":"2020-03-02T14:10:58","guid":{"rendered":"https:\/\/essencius.dk\/?page_id=7529"},"modified":"2023-10-18T12:32:25","modified_gmt":"2023-10-18T11:32:25","slug":"varderingsdriven-marknadsforing","status":"publish","type":"page","link":"https:\/\/essencius.dk\/sv\/tjanster\/varderingsdriven-marknadsforing\/","title":{"rendered":"V\u00e4rderingsdriven Marknadsf\u00f6ring"},"content":{"rendered":"\t\t
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PURPOSE MARKETING<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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H\u00e5llbarhet \u2013 Klimat, milj\u00f6, ekonomi och socialt ansvar<\/em><\/p>

B\u00f6r konsumenter v\u00e4lja ditt varum\u00e4rke f\u00f6r att f\u00f6r\u00e4ndra v\u00e4rlden<\/em>?<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Att ett varum\u00e4rke och f\u00f6retag arbetar h\u00e5llbart betyder inte bara att de str\u00e4var efter att vara klimat- och milj\u00f6medvetna utan \u00e4ven att dem tar ett ekonomiskt och socialt ansvar, kort kan man s\u00e4ga att det inneb\u00e4r att varum\u00e4rket och f\u00f6retaget tar ansvar f\u00f6r m\u00e4nsklighetens framtid och v\u00e4lf\u00e4rd.\u00a0 Att arbeta h\u00e5llbart \u00e4r n\u00e5got som i allt h\u00f6gre grad \u00e4r i fokus n\u00e4r konsumenterna v\u00e4ljer produkter eller n\u00e4r medarbetare v\u00e4ljer arbetsplats. Flera f\u00f6retag arbetar med employer-branding f\u00f6r att beh\u00e5lla och locka de mest skickliga medarbetarna och allt fler konsumenter efterfr\u00e5gar varum\u00e4rken som har ett h\u00e5llbarhetst\u00e4nk. Som din v\u00e4rderingsdrivna marknadsf\u00f6ringsbyr\u00e5 g\u00e5r vi in f\u00f6r att st\u00e4rka din aff\u00e4rsprofil, vi tittar p\u00e5 befintliga initiativ och hj\u00e4lper till med framtiden.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Se tv\u00e5 av v\u00e5ra purpose marketing cases<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\tS\u00e6t Pris P\u00e5 Brysterne\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t
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\n\t\tThe PANDORA Christmas Workshop\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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'Why' \u00e4r viktigt \u2013 'How' avg\u00f6r trov\u00e4rdighet<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Vi arbetar inte bara med ditt WHY, utan ocks\u00e5 med att skapa ett vision\u00e4rt och ambiti\u00f6st HOW.<\/p>

Som din v\u00e4rderingsdrivna marknadsf\u00f6ringsbyr\u00e5 s\u00e4kerst\u00e4ller vi att ditt varum\u00e4rke hj\u00e4lper konsumenten att g\u00f6ra r\u00e4tt val. Ditt varum\u00e4rke m\u00e5ste vara konsumentens favorit \u2013 och det m\u00e5ste f\u00f6rbli i den positionen eftersom du faktiskt arbetar med hur ditt varum\u00e4rke produceras och konsumeras. Det handlar inte om att konsumera\u00a0me<\/em>r, utan att konsumera\u00a0b\u00e4ttre<\/em>.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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En b\u00e4ttre konsumtion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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H\u00e5llbarhet fyller konsumenternas medvetenhet. \u00d6nskan om att ta h\u00e4nsyn till h\u00e5llbarhet och v\u00e4rldens framtid skapar det som experter kallar ett stort paradigmskifte i marknadsf\u00f6ring. Det handlar inte l\u00e4ngre om att f\u00e5 m\u00e5lgruppen att konsumera\u00a0mer<\/em>, utan att f\u00e5 dem att konsumera\u00a0b\u00e4ttre<\/em>.<\/p>

Som din v\u00e4rderingsdrivna marknadsf\u00f6ringsbyr\u00e5 marknadsf\u00f6r vi ditt h\u00e5llbara varum\u00e4rke och f\u00f6retag och g\u00f6r ditt varum\u00e4rke till den medvetna konsumentens f\u00f6rsta val.<\/p>

Vi hj\u00e4lper till att ber\u00e4tta hur och varf\u00f6r ditt varum\u00e4rke och f\u00f6retag g\u00f6r skillnad, och hur ni tar h\u00e5llbarhet p\u00e5 allvar. Vi kan hj\u00e4lpa dig med befintliga produkter eller med l\u00e5ngsiktiga l\u00f6sningar.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Ett inspirerande WHY och ett trov\u00e4rdigt HOW<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Vi utmanar v\u00e4rderingsdriven marknadsf\u00f6ring i traditionell mening. Vi arbetar med b\u00e5de inspirerande WHY och med ett vision\u00e4rt och ambiti\u00f6st HOW, s\u00e5 vi s\u00e4tter nya standarder f\u00f6r hur varum\u00e4rken tar h\u00e4nsyn till h\u00e5llbarhet.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Vi tar h\u00e4nsyn till framtiden f\u00f6r ditt varum\u00e4rke<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Som din v\u00e4rderingsdrivna marknadsf\u00f6ringsbyr\u00e5 g\u00e5r vi ett steg l\u00e4ngre och deltar i processen f\u00f6r produktion och leverans, vilket tvingar dig att se fram\u00e5t. Vi vill vara en del av produktutvecklingen och hj\u00e4lpa dig att se in\u00e5t och ut\u00e5t f\u00f6r att optimera ditt varum\u00e4rke.<\/p>

Kan du till exempel: \u00c5tervinna befintliga material n\u00e4r du utvecklar nya produkter? Vilken typ av f\u00f6rpackning anv\u00e4nder du? Kan du skapa produkter med l\u00e5ng h\u00e5llbarhet? Kan produkten repareras eller returneras, finns ett cirkul\u00e4rt system? Arbetar du med FN: s 17 globala m\u00e5l?<\/p>

Vi skapar den \u00e4rliga och trov\u00e4rdiga ber\u00e4ttelsen om varum\u00e4rket och s\u00e4kerst\u00e4ller en \u00f6ppenhet som g\u00f6r det l\u00e4ttare f\u00f6r konsumenten att hitta och g\u00f6ra r\u00e4tt val n\u00e4r de vill konsumera med st\u00f6rsta h\u00e4nsyn till h\u00e5llbarhet.<\/p>

Vi hj\u00e4lper dig att g\u00f6ra det enkelt, roligt, inspirerande och trendigt att ha en livsstil som inte skadar klimat, milj\u00f6, djur och m\u00e4nniskor.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Tre goda sk\u00e4l till att kommunicera h\u00e5llbarhet<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Konsumenter vill g\u00e4rna betala extra f\u00f6r h\u00e5llbarhet<\/strong><\/p>

Studier visar att konsumenter \u00e4r villiga att betala extra f\u00f6r h\u00e5llbarhet, det \u00e4r viktigt med klimat, milj\u00f6, ekonomi och socialt ansvar. Dessutom \u00e4r den medvetna konsumenten trogen mot ett ansvarfullt varum\u00e4rke som arbetar proaktivt med h\u00e5llbarhetsfr\u00e5gor.<\/p>

Bli erk\u00e4nd med anledning av h\u00e5llbarhet<\/strong><\/p>

Konsumenter och medarbetare \u00e4r kritiska till vilka varum\u00e4rken och f\u00f6retag de vill k\u00f6pa av och associeras med. Ett varum\u00e4rke med en tydlig profil inom h\u00e5llbarhet blir ett starkt varum\u00e4rke.<\/p>

Bli vald f\u00f6r trov\u00e4rdighet och \u00e4kthet<\/strong><\/p>

Ett starkt varum\u00e4rke med en tydlig profil inom h\u00e5llbarhet m\u00e5ste vara trov\u00e4rdigt och \u00e4kta. Vi hj\u00e4lper dig att kommunicera brett och \u00e4rligt om de f\u00f6rb\u00e4ttringar och utmaningar som redan finns eller som kommer att komma.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Har du en uppgift,
som vi ska hj\u00e4lpa till med?<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tKontakta oss<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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PURPOSE MARKETING H\u00e5llbarhet \u2013 Klimat, milj\u00f6, ekonomi och socialt ansvar B\u00f6r konsumenter v\u00e4lja ditt varum\u00e4rke f\u00f6r att f\u00f6r\u00e4ndra v\u00e4rlden? Att ett varum\u00e4rke och f\u00f6retag arbetar h\u00e5llbart betyder inte bara att de str\u00e4var efter att vara […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":4226,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"class_list":["post-7529","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nV\u00e4rderingsdriven Marknadsf\u00f6ring | Essencius<\/title>\n<meta name=\"description\" content=\"Som din v\u00e4rderingsdrivna marknadsf\u00f6ringsbyr\u00e5 g\u00e5r vi in f\u00f6r att st\u00e4rka din aff\u00e4rsprofil, vi tittar p\u00e5 befintliga initiativ och hj\u00e4lper till med framtiden.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/essencius.dk\/services\/purpose-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO \u2013 Kompetent og kreativ SEO skaber m\u00e5lbare resultater - Essencius\" \/>\n<meta property=\"og:description\" content=\"Vi s\u00f8rger for, at der er synergi mellem din kommunikationsstrategi, dit content og s\u00f8gemaskinernes algoritmer, s\u00e5 dit brand pr\u00e6senteres for din m\u00e5lgruppe f\u00f8r konkurrenternes. Og vi g\u00f8r det med lige dele matematik og magi.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/essencius.dk\/services\/purpose-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Essencius\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/essencius\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-18T11:32:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/essencius.dk\/wp-content\/uploads\/2017\/12\/seo-1950x1200_low.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1950\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@essencius\" \/>\n<meta name=\"twitter:label1\" content=\"Ber\u00e4knad l\u00e4stid\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minuter\" \/>\n<script type=\"application\/ld+json\" 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