Not only did we create a spot-on visual identity for Toms CSR, we also made a fact-heavy story more accessible. We used infographics to show how the chocolate was produced. It became visible, that great taste led to more schools, more teachers, and more students, and even to IT-centers for the cocoa farmers. And it became very close to our hearts to signal, that a CSR policy can create respect for cultural differences, traditions and for the world, that we live in.