Use Augmented Reality marketing to bring your brand to life and include your target audience in a future-oriented and more personal brand experience.
Technology giants like Google, Snapchat and Facebook are investing heavily in Augmented Reality. It paves the way for a new digital reality where consumers can access unique and enriching content.
Previously, Augmented Reality was only a thing among front runners. Today, most smartphones support Augmented Reality through the most downloaded apps; Facebook and Snapchat.
Therefore, it is important that you choose an Augmented Reality agency that develops Augmented Reality experiences directly for use via Facebook and Snapchat. The time where you had to download special apps is over, and you can now reach your target audience in the media, where they are most present and active.
Augmented Reality is a creative and exciting path to the hearts of consumers. As communication specialists, we have been given a new tool to create stories that others relate to and share with their network and family. And this tool is not only relevant to a given brand activation event but can easily ‘travel’ to the consumers’ home.
Many people are confused about the difference between Augmented Reality, Mixed Reality and Virtual Reality. But don’t worry, it’s not that complicated.
Mobile-based Augmented Reality is expected to account for over 95% of the market in the coming years.
We have already created fun and relevant customer experiences for Nordea and Danske Spil with Augmented Reality.
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