Open To Better Challenge 2020 left deep marks in all of us – for better or worse. The purpose of the Open To Better campaign was to share personal experiences from the corona lockdown, learn from each other, and inspire positive change – to be #OpenToBetter. It was the first campaign from Coca-Cola in eight [...]

https://youtu.be/7iWeMPEEuk0 Get some air – in Iceland This case was created with the SERMO network and is based on an international concept developed by M&C Saatchi Talk and Peel. Challenge Tourism represents approximately 35% of Iceland’s foreign exchange earnings, and 15% of all jobs in the country are directly related to tourism. Therefore, it was [...]

https://youtu.be/BZN1ehp5a2c ‘Value the Breasts’ Challenge The Danish Breast Cancer Association (Støt Brysterne) has been known for the pink bow and their campaign efforts for several years. They have focused on breast cancer and raised money for research. The Danish Breast Cancer Association has built a loyal group of women aged +35 years over the years. The organization [...]

Solar Polaris – ’Paid by the Sun’ Challenge The sourcing and service company, Solar, was ready to establish a subsidiary solar cell company called Solar Polaris. They enlisted us to secure the best possible launch, focusing on the B2C market in Denmark.In our initial research, we discovered a remarkable discrepancy between facts and perception: solar [...]

Electrolux – Style Well Cared For Challenge Electrolux was about to launch UltraCareEco – a new washing machine specifically designed to handle the exclusive and sensitive fashion clothes you normally would have cleaned professionally. With the Nordic campaign Style Well Cared For Electrolux wanted the attention of modern, fashion-conscious consumers. This campaign should – through a [...]