https://essencius.dk/wp-content/uploads/2022/09/top.mp4https://essencius.dk/wp-content/uploads/2022/10/forside_mobile.mp4 "The taste of Denmark” Unlock the essence of the Danish spirit with Aalborg Akvavit - the ultimate choice of the nation. Our innovative communication strategy has not only elevated the brand's market standing, but also driven sales growth through impactful PR and effective influencer marketing, captivating social media campaigning, and cutting-edge design.  Reach of more [...]

yes you kanzi Kanzi® apples have a perfectly balanced taste. They are sweet and sour at the same time, and they have a perfectly crisp texture, which makes them the perfect choice for preparing delicious meals. The apples contribute to an amazing taste, as well as they provide the dish with the energy that you [...]

https://essencius.dk/wp-content/uploads/2022/09/Spisbar-top-beskåret.mp4 From Food Waste to SpisBar’ SPISBAR’ is an INNOVATION PROJECT. Its purpose is to raise attention to and to help create new solutions in the name of REDUCING FOOD WASTE and FOOD LOSS.SPISBAR' is an initiative raised by the think thank called ONE/THIRD - a gathering about preventing food waste and food loss c/o Ministry of Food, [...]

Open To Better Challenge 2020 left deep marks in all of us – for better or worse. The purpose of the Open To Better campaign was to share personal experiences from the corona lockdown, learn from each other, and inspire positive change – to be #OpenToBetter. It was the first campaign from Coca-Cola in eight [...]

https://youtu.be/7iWeMPEEuk0 Get some air – in Iceland This case was created with the SERMO network and is based on an international concept developed by M&C Saatchi Talk and Peel. Challenge Tourism represents approximately 35% of Iceland’s foreign exchange earnings, and 15% of all jobs in the country are directly related to tourism. Therefore, it was [...]

European Sperm Bank – BlivSædDonor.dk Challenge Three out of four Danish men today have reduced semen quality, and in recent years the demand for donor semen has increased dramatically. European Sperm Bank, one of the world’s largest sperm banks, was in a situation where the demand exceeded their supply. We needed to assist the [...]

https://essencius.dk/wp-content/uploads/2018/10/DHK_5.mp4 https://essencius.dk/wp-content/uploads/2018/10/Case-3_1_modified.mp4https://essencius.dk/wp-content/uploads/2018/10/DHK_8.mp4https://essencius.dk/wp-content/uploads/2018/10/DHK_9_modified_again.mp4 The Danish Hospital Clowns Challenge When the charity association Danish Hospital Clowns decided to get a new agency to conceptually develop and execute the annual campaign up to the association’s Spread of Joy Day, Essencius was invited to pitch. Due to the importance of the case and the nature of the task, [...]

The Anthon Berg Christmas Travel Challenge Essencius blew the whistle to start the Anthon Berg Generosity Express that transported students home to Christmas for free, generosity really became part of the agenda. It was a massive success – both socially, digitally and offline.The following year, the challenge was to create results that were just as [...]

Solar Polaris – ’Paid by the Sun’ Challenge The sourcing and service company, Solar, was ready to establish a subsidiary solar cell company called Solar Polaris. They enlisted us to secure the best possible launch, focusing on the B2C market in Denmark.In our initial research, we discovered a remarkable discrepancy between facts and perception: solar [...]

https://youtu.be/GRmPYNE8XOE TOMS GOLD BAR PRIZE Challenge There was a time when Toms Guld Barre (Tom’s Gold Bar) was a famous and nationally sought after brand, with a strong association with sports and events. In 2012, almost no Danish teenagers knew the golden bars. Their parents had forgotten about the brand. In 2012, Toms launched a [...]

Anthon Berg Spin the Bottle Challenge Anthon Berg is famous for their Chocolate Liqueur Bottles which are mostly sold in airports around the world. In 2015 they introduced four new  types, which combined popular coffee and liqueur specific for each country:– French Coffee – Orange Liqueur– Irish Coffee – Whisky– Cuban Coffee – Rum– Mexican [...]

https://youtu.be/hu9hUOwi4o4 Coca-Cola #HappyMoves Challenge Every fourth person stops playing sports in their teens. Coca-Cola Denmark and DGI (Danish Gymnastics and Sports Association) want to stop that trend and get more young people in motion. In fact, the goal is to activate 100,000 Danes aged 16-29 by 2020 to have a social, healthy, and active life.Although [...]

https://youtu.be/L307Rse4w-s 3D launch of Coca-Cola ZERO SUGAR® Challenge Coca-Cola Zero® relaunching a new improved flavour, new design, and the new name Coca-Cola ZERO SUGAR®. It was Coca-Cola’s biggest product change in Denmark in seven years, so the beverage company wanted to make something extraordinary out of it. Therefore, Essencius was assigned the task of creating [...]

https://youtu.be/uztjwfR2sa0 Den Gamle Fabrik – Bærfolket (The Berry People) Challenge Den Gamle Fabrik already had an amazing, family-friendly universe with the TV commercial ‘Bærfolket’ (‘The Berry People’). The company wanted to bring ‘Bærfolket’ to life, and establish a more direct and emotional link between the product and the universe – with a clear connection between family and [...]