During the pandemic, Iceland and Coca-Cola have invited consumers to use their brands in completely new ways. They involved consumers and took care of their experiences, considerations and frustrations.
Coca-Cola rolled out ‘Open To Better’ campaigns globally. Essencius was the Danish lead agency in Denmark. We chose a strategy in which the Danes’ learning and promises to themselves, friends and family through the pandemic were given a prominent place. The Danes and 47 influencers talked about their own experiences, and consumers’ promises came on Coca-Cola’s cans and all consumers received concrete input to make promises and dreams a reality. With a website with the ability to make vision boards and the help of an expert, Coca-Cola gave everyone the opportunity to work further with the personal learning. See our case.
Sign up for our newsletter The Essentials and get more insights, guides, trends and experiences in PR, content marketing and storytelling. We provide in-depth interviews with frontrunners in the industry, and make you even smarter and give you a front pocket in the communications market.
Læs vilkår og betingelser her