https://essencius.dk/wp-content/uploads/2023/12/Mock-up-mobil-Influencer-opslag-1.mp4 We helped launch the new summer edition Lifter Gloss by Maybelline - an all-time favorite lip-gloss. Our task was to create a setting for Maybelline to create WOM with non-paid influencers. The concept should give physical and online life to the global Candy Drop universe. The unpaid influencers was carefully selected based on their [...]

Eight influencers across the Nordics The aim of the campaign was to position Ooni as the brand for pizza lovers across the Nordic region. Eight influencers from Denmark, Sweden, Norway and Finland were each given a time of day, for which they had to create a pizza recipe. The communication between the influencers and their [...]

https://essencius.dk/wp-content/uploads/2022/09/splash_coca_cola.mp4 https://essencius.dk/wp-content/uploads/2022/09/cola_zero_splash_mobile.mp4 PHOTOBOOTH EVENT Copenhagen Central Station  Results 417 booth sessions in total 759 visits on shared webpagesIn total 692 personal GIFs were createdMore than 1000 people visited the booth (almost one person pr. 30. sec)https://essencius.dk/wp-content/uploads/2022/09/GIF_telefon.mp4 They posted it on ON INSTAGRAM! @coCACOLA#zerowords SEVERAL INFLUENCERS ATTENDED THE EVENT https://essencius.dk/wp-content/uploads/2022/09/influencere_event.mp4https://essencius.dk/wp-content/uploads/2022/09/Matthew-1.mp4https://essencius.dk/wp-content/uploads/2022/09/Simone-1.mp4https://essencius.dk/wp-content/uploads/2022/09/Mammarose-1.mp4

https://essencius.dk/wp-content/uploads/2022/09/top.mp4https://essencius.dk/wp-content/uploads/2022/10/forside_mobile.mp4 "The taste of Denmark” Unlock the essence of the Danish spirit with Aalborg Akvavit - the ultimate choice of the nation. Our innovative communication strategy has not only elevated the brand's market standing, but also driven sales growth through impactful PR and effective influencer marketing, captivating social media campaigning, and cutting-edge design.  Reach of more [...]

Christmas truck Coca-Cola julelastbilen er for mange essencen af jul. Den forbindes ofte med rensdyr, bjældeklang, brunkager og ikke mindst med nærvær og hygge, som vi kender det fra tv-reklamen, hvor julelastbilen med julemanden bag rattet kører gennem et smukt snelandskab. Vi har siden 2017 været ansvarlige for al PR i forbindelse med, at den [...]

Styling a unique brand Located between two historical streets in the city of Esbjerg you can find a brand-new building at Kronprinsensgade 8. A classic red brick facade provides the building with a classic, yet modern and minimalistic look. Here, you get to live in a beautiful architect designed brick building, made of high-quality materials. [...]

yes you kanzi Kanzi® apples have a perfectly balanced taste. They are sweet and sour at the same time, and they have a perfectly crisp texture, which makes them the perfect choice for preparing delicious meals. The apples contribute to an amazing taste, as well as they provide the dish with the energy that you [...]

https://essencius.dk/wp-content/uploads/2022/09/Spisbar-top-beskåret.mp4 From Food Waste to SpisBar’ SPISBAR’ is an INNOVATION PROJECT. Its purpose is to raise attention to and to help create new solutions in the name of REDUCING FOOD WASTE and FOOD LOSS.SPISBAR' is an initiative raised by the think thank called ONE/THIRD - a gathering about preventing food waste and food loss c/o Ministry of Food, [...]

Open To Better Challenge 2020 left deep marks in all of us – for better or worse. The purpose of the Open To Better campaign was to share personal experiences from the corona lockdown, learn from each other, and inspire positive change – to be #OpenToBetter. It was the first campaign from Coca-Cola in eight [...]

https://youtu.be/7iWeMPEEuk0 Get some air – in Iceland This case was created with the SERMO network and is based on an international concept developed by M&C Saatchi Talk and Peel. Challenge Tourism represents approximately 35% of Iceland’s foreign exchange earnings, and 15% of all jobs in the country are directly related to tourism. Therefore, it was [...]

Driscoll’s Sweet Tribute Challenge In March and April 2020 the Covid19-pandemic really impacted the every day life of all Danes. The freedom to gather and to see people was very limited, shopping malls where closed and so forth. Exactly at that time global berry brand Driscoll’s launched a new and more sustainable packaging with 94% [...]

“Designing and building a ventilator from scratch in 14 days requires team effort, little sleep and understanding families, but the choice was easy considering the severity of the current global situation.” TEAM MEMBER, MATHIAS KROGH PAULSEN CoRESCUE ChallengeSpeed, brainpower, approvals and copy rights where the most acute challenges facing CoRESCUE in their attemt to develop [...]

EasyPark Challenge EasyPark is the market leader in parking payment apps in Europe. Each month, the business grows with new users and more payments going through the app. Yet many Danes still do not know the benefits of parking apps so we needed to boost the brand awareness with new competitors are constantly emerging. [...]

Day-to-day PR & issue management for Singapore Airlines Challenge Singapore Airlines wanted a public relations agency to strengthen their brand and position as the world’s best airline – and at the same time make the airline the preferred choice for flights to Southeast Asia, Australia and New Zealand. Singapore Airlines was looking for a [...]

Enter a dream – with Augmented Reality​ Challenge “We want to connect better with young people and give them an idea of what they can experience if they win the EuroJackpot. We want to reach the target group effectively and we want to strengthen our branding universe of ‘dreaming big’. This was the challenge [...]

European Sperm Bank – BlivSædDonor.dk Challenge Three out of four Danish men today have reduced semen quality, and in recent years the demand for donor semen has increased dramatically. European Sperm Bank, one of the world’s largest sperm banks, was in a situation where the demand exceeded their supply. We needed to assist the [...]

https://youtu.be/L6RVvlWRsPQ Marc Jacobs – Daisy Love Challenge Marc Jacobs wanted a separate Scandinavian launch of their new fragrance Daisy Love. A launch that should spark attention both online via social media and offline with pop-up shops and creative sampling in the cityscape. Our task was to activate the existing brand platform and ensure broad visibility [...]

https://essencius.dk/wp-content/uploads/2018/10/DHK_5.mp4 https://essencius.dk/wp-content/uploads/2018/10/Case-3_1_modified.mp4https://essencius.dk/wp-content/uploads/2018/10/DHK_8.mp4https://essencius.dk/wp-content/uploads/2018/10/DHK_9_modified_again.mp4 The Danish Hospital Clowns Challenge When the charity association Danish Hospital Clowns decided to get a new agency to conceptually develop and execute the annual campaign up to the association’s Spread of Joy Day, Essencius was invited to pitch. Due to the importance of the case and the nature of the task, [...]

https://www.youtube.com/watch?v=rNM0OHNQZWk Calvin Klein Challenge Calvin Klein was to launch the new fragrance called Woman, in Sweden. The perfume is a tribute to women that inspires other women. The perfume should attract attention both online and offline and should focus on different types of women, communities and energies. Solution We decided to launch the new scent [...]

Fuze Tea Challenge When Coca-Cola launched the ice tea Fuze Tea in Denmark, Essencius was lead bureau on the activation. The brand was completely unknown to the Danes. The launch should both create awareness and preference for Fuze Tea in a market where the established ice tea-brands were highly positioned. In addition, the launch [...]

https://youtu.be/FRKo9oWD_O8 Coca-Cola ZERO SUGAR: Climbing Wall Challenge When Coca-Cola were to activate the global Coca-Cola ZERO SUGAR ‘Break Free’ campaign in Denmark, Essencius was given the task to create an activity that, with the product in focus, would create a major WAUW effect. At the same time, Coca-Cola wanted to enhance traditional ATL-marketing by involving [...]

https://www.youtube.com/watch?v=RXL-b5_Fhuk Weber Pulse – lancering Challenge Weber came to us with a brand new product, an old myth and a desire to reach a new audience. The urban lifestyle, cities and balconies give Weber new challenges and opportunities! Prohibition of an open fire and smoke in many housing associations kicks Weber’s beautiful classic charcoal and [...]

Brand activation for Nordea Gold Mastercard Challenge About 300,000 Danes have a Nordea Gold Mastercard, which gives them benefits such as travel insurance and extended warranty on e.g. electronics and household appliances. But a large part of the customers do not use the credit card and are not familiar with all the benefits they have [...]

Atelier Rebul – Brand Launch Challenge Atelier Rebul has been a recognized beauty brand in Turkey for many years. The wish was now to conquer the international market, and Denmark was their first destination. We were given the task to help prepare the brand for the new markets on the social front as well as [...]

The Anthon Berg Christmas Travel Challenge Essencius blew the whistle to start the Anthon Berg Generosity Express that transported students home to Christmas for free, generosity really became part of the agenda. It was a massive success – both socially, digitally and offline.The following year, the challenge was to create results that were just as [...]

https://youtu.be/2XAS4JhnfJ0 The PANDORA Christmas Workshop Challenge An increasing number of families in Denmark need Christmas help and an increasing number of children grow up without experiencing the joy of giving presents. The jewellery company PANDORA wanted to help with these two issues.PANDORA wanted to take co-responsibility and create a direct link between the brand, its [...]

https://youtu.be/qqEQ0oDdU18 Marc Jacobs: My blooming Fashion Week Challenge Alongside Copenhagen Fashion Week, Marc Jacobs wanted to activate their Daisy scents both online through social media and offline with a pop-up shop in Magasin. This required a link between the two communication channels. We wanted the target audience to see a clear link between the activities [...]

https://youtu.be/BZN1ehp5a2c ‘Value the Breasts’ Challenge The Danish Breast Cancer Association (Støt Brysterne) has been known for the pink bow and their campaign efforts for several years. They have focused on breast cancer and raised money for research. The Danish Breast Cancer Association has built a loyal group of women aged +35 years over the years. The organization [...]

https://youtu.be/eD1la0DyxI8 Den Gamle Fabrik – The Berry Bus Challenge Through generations, the marmalade producer Den Gamle Fabrik has been associated with Danish summer and the taste of real marmalade. However, several competitors have over the years appeared on the market. Den Gamle Fabrik’s position was challenged. New marketing was needed. A need to recreate the [...]

Solar Polaris – ’Paid by the Sun’ Challenge The sourcing and service company, Solar, was ready to establish a subsidiary solar cell company called Solar Polaris. They enlisted us to secure the best possible launch, focusing on the B2C market in Denmark.In our initial research, we discovered a remarkable discrepancy between facts and perception: solar [...]

Toms CSR Challenge For almost ten years, Toms has worked towards complete traceability for their cocoa production to ensure that it is produced under good, sustainable conditions for the farmers and their families. Furthermore, the chocolate manufacturer has developed a special method for improving the cocoa taste. Our challenge was to narrate this complex story [...]

https://youtu.be/WWNp6nksR2k Just Add Zero Bungee Jump Challenge Coca-Cola Denmark asked us to create a campaign that activated the slogan ”Just Add Zero”. Our idea should be able to drive PR and be activated on social media. Obviously, this should be done in a way that engaged the core target group, which at the time was [...]

Movember Challenge Movember is one of the world’s largest charities. When November comes, it is once again time to grow a mustache to bring attention to men’s health and raise fund for research. As the lead agency for Sweden, our mission was to create the right kind of publicity. We needed to tell Movember’s story, [...]

https://youtu.be/GRmPYNE8XOE TOMS GOLD BAR PRIZE Challenge There was a time when Toms Guld Barre (Tom’s Gold Bar) was a famous and nationally sought after brand, with a strong association with sports and events. In 2012, almost no Danish teenagers knew the golden bars. Their parents had forgotten about the brand. In 2012, Toms launched a [...]

https://youtu.be/6RDKnshS4Pg COCA-COLA ARCTIC HOME Challenge The polar bear has been one of Coca-Cola’s most treasured icons since 1922. But the home of the polar bear, the Arctic, has been gradually melting due to global warming. Therefore, Coca Cola and the WWF launched a Pan-European campaign ‘Arctic Home’, in order to help the endangered white giants. [...]

https://youtu.be/uhzx2qLzaU0 Anthon Berg – Kissing Flash Mob Challenge With the launch of their new ‘Sweet Moments’ chocolates, Anthon Berg wanted to celebrate the small things in life – as well as love. Essencius had to find a way to create an echo from the small, romantic chocolate treats on social media. Solution Shortly before Valentine’s [...]

Anthon Berg Spin the Bottle Challenge Anthon Berg is famous for their Chocolate Liqueur Bottles which are mostly sold in airports around the world. In 2015 they introduced four new  types, which combined popular coffee and liqueur specific for each country:– French Coffee – Orange Liqueur– Irish Coffee – Whisky– Cuban Coffee – Rum– Mexican [...]

https://youtu.be/hu9hUOwi4o4 Coca-Cola #HappyMoves Challenge Every fourth person stops playing sports in their teens. Coca-Cola Denmark and DGI (Danish Gymnastics and Sports Association) want to stop that trend and get more young people in motion. In fact, the goal is to activate 100,000 Danes aged 16-29 by 2020 to have a social, healthy, and active life.Although [...]

https://youtu.be/UA93cGMtmrw The Anthon Berg Valentine’s Benches Challenge Anthon Berg invited Essencius to generate awareness and engage people with a sweet tooth, including the media, to the launch of their new ‘Chocolate Sticks’. It was also important to make sure that the chocolate brand was tied inseparably with the romantic holiday, Valentine’s Day. Solution Based on [...]

Electrolux – Style Well Cared For Challenge Electrolux was about to launch UltraCareEco – a new washing machine specifically designed to handle the exclusive and sensitive fashion clothes you normally would have cleaned professionally. With the Nordic campaign Style Well Cared For Electrolux wanted the attention of modern, fashion-conscious consumers. This campaign should – through a [...]

https://youtu.be/4btZ7yJiVhA Coca Cola Zero – Takeover Challenge Explosions, helicopters and beautiful women – The world of Coke Zero is packed with action and testosterone. But how do you bring this universe to life with a limited budget on a dull, Danish Sunday? Solution We decided to use a bit of trickery and the element of [...]

https://youtu.be/L307Rse4w-s 3D launch of Coca-Cola ZERO SUGAR® Challenge Coca-Cola Zero® relaunching a new improved flavour, new design, and the new name Coca-Cola ZERO SUGAR®. It was Coca-Cola’s biggest product change in Denmark in seven years, so the beverage company wanted to make something extraordinary out of it. Therefore, Essencius was assigned the task of creating [...]

https://www.youtube.com/watch?v=Fx-GREvVDhs The PANDORA Tour challenge With an impressive brand awareness of more than 90%, PANDORA is one of the most well-known brands in Denmark. However, the jewelry company wished to create a stronger emotional connection between the brand and the Danish consumers. Therefore, Essencius was asked to develop a unique and feel good concept in [...]

https://youtu.be/wTMB3S2vfRg Coca-Cola Life Challenge Coca-Cola Denmark was about to introduce Coca-Cola Life to the Danes. It was the biggest product launch since 2007. Since Denmark was one of the last countries in Western Europe to launch the new taste, many Danes already knew about the product. Hence, the product launch was expected news and we [...]

https://youtu.be/5LuvEkggP1A A Coca-Cola for a kiss Challenge Christmas is a season of joy and happiness. A season associated to Coca-Cola. But Christmas can also be a busy and stressful time.Coca-Cola Denmark wanted to strengthen its market position during Christmas season with sweet and surprising activities. The goal was to provide Danes with small enjoyable breaks [...]

Movember Challenge Movember is one of the world’s largest charities. When November comes, it is once again time to grow a mustache to bring attention to men’s health and raise fund for research. As the lead agency for Sweden, our mission was to create the right kind of publicity. [...]

https://youtu.be/pJBIsp7hNzs Singapore Airlines Challenge Food on board aircrafts is often heavily criticized. The sensitivity of the human taste buds are reduced in the air, due to both physiological and noise-related causes. Further it affects our taste buds adversely when food is served in plastic or aluminium containers and not on a plate. Singapore Airlines, known as [...]

https://youtu.be/uztjwfR2sa0 Den Gamle Fabrik – Bærfolket (The Berry People) Challenge Den Gamle Fabrik already had an amazing, family-friendly universe with the TV commercial ‘Bærfolket’ (‘The Berry People’). The company wanted to bring ‘Bærfolket’ to life, and establish a more direct and emotional link between the product and the universe – with a clear connection between family and [...]

Toms CSR Challenge For almost ten years, Toms has worked towards complete traceability for their cocoa production to ensure that it is produced under good, sustainable conditions for the farmers and their families. Furthermore, the chocolate manufacturer has developed a special method for improving the cocoa taste. Our challenge was [...]